Continue Reading Below
Pennington and the show’s creator, Amanda Brinkman, joined FOX Business’ “After the Bell” to discuss the project and what they’ve seen while traveling around to different parts of the U.S.
“One thing [these businesses] have in common is that they're usually on a main street in a small town that really needs to have more energy, more zest,” Pennington, the former host of “Extreme Makeover: Home Edition,” said. “And you're just trying to get your business to be the spot that people go to.”
Brinkman said we’re seeing a “pendulum swing” where millennials, especially those with families, want to move to smaller communities for a higher quality of life.
“But they need to feel like there are businesses that they want a patron” to meet their needs, she said.