US online holiday sales hit record $126B as smartphones drive traffic

By EcommerceFOXBusiness

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U.S. online shoppers spent a record $126 billion during the holiday season, with a sizable portion of sales coming from shoppers buying items on their smartphones, according to a report by Adobe Analytics.

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The sales haul marked a 16.5 percent increase compared to the same period one year ago. Shoppers spent an average of more than $2 billion per day in November and December for the first time on record.

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Smartphones accounted for 51 percent of traffic on online retail platforms during the period, according to Adobe, which tracks data from 80 of the top 100 U.S. e-commerce outlets, including Amazon and Walmart. Roughly one-third of all sales revenue stemmed from smartphone purchases.

Shoppers spent $24.2 billion in the five-day period between Thanksgiving and Cyber Monday, marking a 23 percent year-over-year increase. Major online holiday sales events on Black Friday and Cyber Monday broke existing records, drawing $6.2 billion and $7.9 billion, respectively.

Top-selling items for online retailers included the blockbuster video game Red Dead Redemption 2, streaming devices such as the Amazon Fire Stick and Fingerlings dolls, Adobe said.

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Online shoppers spent $108.2 billion during the previous online holiday shopping season.

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