The Retail Industry Leaders Association (RILA), whose members include companies such as Walmart Inc and Target Corp said on Friday it has joined over a dozen trade groups to form a coalition to fight counterfeit goods on online platforms such as Amazon.com Inc.
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The coalition, called The Buy Safe America Coalition, will back legislation that would require digital marketplaces to verify information about third-party merchants on their platform, RILA said.
The lobbying push comes at a time when Amazon has been under scrutiny from lawmakers and the White House over the sale of counterfeit items.
In addition to RILA, the Toy Association, American Apparel & Footwear Association, the Fashion Jewelry and Accessories Trade Association and other industry groups are also joining the coalition.
Bloomberg was first to report the story.