trivago NV is a holding company, which engages in the provision of a global hotel and accommodation search platform. It also offers marketing tools and services for advertisers. It operates through the following segments: Americas, Developed Europe, Rest of World, and Corporate & Eliminations. The Americas segment consists of Argentina, Brazil, Canada, Chile, Columbia, Ecuador, Mexico, Peru, the United States, and Uruguay. The Developed Europe segment includes Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. The Rest of the World segment represents all other countries such as Australia, Japan, India, New Zealand, Russia, and Turkey. The Corporate and Eliminations segment refers to all corporate functions and expenses except for direct advertising. The company was founded by Rolf T.J. Schrömgens, Peter Vinnemeier, and Stephan Stubner in 2005 and is headquartered in Düsseldorf, Germany.