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mediaalpha inc - MAX

MAX

Close Chg Chg %
12.43 -0.53 -4.23%

Closed Market

11.90

-0.53 (4.23%)

Volume: 707.78K

Last Updated:

Oct 23, 2026, 3:59 PM EDT

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Company Overview: mediaalpha inc - MAX

MAX Key Data

Open

$12.31

 Day Range

11.75 - 12.35

52 Week Range

7.09 - 14.69

 Market Cap

$610.28M

Shares Outstanding

52.98M

 Public Float

27.99M

Beta

1.14

 Rev. Per Employee

N/A

P/E Ratio

7.18

 EPS

$1.76

Yield

0.00%

 Dividend

N/A

EX-DIVIDEND DATE

SHORT INTEREST

N/A

AVERAGE VOLUME

953.80K

  

MAX Performance

1 Week
 
 3.48%
 
1 Month
 
 28.37%
 
3 Months
 
 -9.37%
 
1 Year
 
 3.39%
 
5 Years
 
 -32.12%
 

MAX Analyst Ratings

  • Sell
  • Under
  • Hold
  • Over
  • Buy
Number of Ratings 9
Full Ratings ➔

About mediaalpha inc - MAX

MediaAlpha, Inc. is a marketing technology company, which engages in helping insurance carriers and distributors target and acquire customers through technology and data science. The company was founded by Steven M. Yi, Eugene Nonko, and Ambrose Wang in June 2011 and is headquartered in Los Angeles, CA.

MAX At a Glance

MediaAlpha, Inc.
700 South Flower Street
Los Angeles, California 90017
Phone 1-213-316-6256 Revenue 1.11B
Industry Information Technology Services Net Income 25.62M
Sector Technology Services 2025 Sales Growth 28.784%
Fiscal Year-end 12 / 2026 Employees 147
View SEC Filings

MAX Valuation

P/E Current 7.176
P/E Ratio (with extraordinary items) N/A
P/E Ratio (without extraordinary items) 33.593
Price to Sales Ratio 0.777
Price to Book Ratio 174.976
Price to Cash Flow Ratio 13.18
Enterprise Value to EBITDA 11.531
Enterprise Value to Sales 0.844
Total Debt to Enterprise Value 0.165

MAX Efficiency

Revenue/Employee 7,575,510.204
Income Per Employee 174,306.122
Receivables Turnover 9.052
Total Asset Turnover 3.446

MAX Liquidity

Current Ratio 1.181
Quick Ratio 1.181
Cash Ratio 0.317

MAX Profitability

Gross Margin 14.778
Operating Margin 7.024
Pretax Margin -9.973
Net Margin 2.301
Return on Assets 7.929
Return on Equity 783.818
Return on Total Capital 16.12
Return on Invested Capital 17.541

MAX Capital Structure

Total Debt to Total Equity 3,720.889
Total Debt to Total Capital 97.383
Total Debt to Total Assets 40.327
Long-Term Debt to Equity 3,173.486
Long-Term Debt to Total Capital 83.056
  • Income Statement
  • Balance Sheet
  • Cash Flow Statement

Annual Financials for Mediaalpha Inc - MAX

Collapse All in section
All values USD millions. 2022 2023 2024 2025 5-year trend
Sales/Revenue
459.07M 388.15M 864.70M 1.11B
Sales Growth
-28.86% -15.45% +122.78% +28.78%
Cost of Goods Sold (COGS) incl D&A
394.77M 328.35M 727.56M 949.04M
COGS excluding D&A
- - - -
-
Depreciation & Amortization Expense
6.90M 7.27M 6.68M 3.25M
Depreciation
1.15M 353.00K 252.00K 273.00K
Amortization of Intangibles
5.75M 6.92M 6.43M 2.98M
COGS Growth
-27.80% -16.82% +121.58% +30.44%
Gross Income
64.30M 59.80M 137.14M 164.56M
Gross Income Growth
-34.74% -7.01% +129.36% +19.99%
Gross Profit Margin
+14.01% +15.41% +15.86% +14.78%
2022 2023 2024 2025 5-year trend
SG&A Expense
106.06M 99.08M 82.15M 86.35M
Research & Development
21.08M 18.46M 19.76M 21.40M
Other SG&A
84.99M 80.62M 62.39M 64.95M
SGA Growth
+10.04% -6.59% -17.08% +5.10%
Other Operating Expense
- - - -
-
Unusual Expense
(81.61M) 2.05M 12.26M 56.10M
EBIT after Unusual Expense
39.85M (41.34M) 42.72M 22.12M
Non Operating Income/Expense
(144.00K) (367.00K) (4.87M) (121.94M)
Non-Operating Interest Income
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Interest Expense
9.24M 15.31M 14.35M 11.24M
Interest Expense Growth
+18.07% +65.66% -6.29% -21.66%
Gross Interest Expense
9.24M 15.31M 14.35M 11.24M
Interest Capitalized
- - - -
-
Pretax Income
30.46M (57.02M) 23.50M (111.06M)
Pretax Income Growth
+419.88% -287.20% +141.22% -572.56%
Pretax Margin
+6.63% -14.69% +2.72% -9.97%
Income Tax
102.91M (463.00K) 1.38M (137.82M)
Income Tax - Current - Domestic
237.00K (466.00K) 1.38M 1.07M
Income Tax - Current - Foreign
12.00K 3.00K 8.00K 5.00K
Income Tax - Deferred - Domestic
- - 102.66M (138.89M)
-
Income Tax - Deferred - Foreign
- - - -
-
Income Tax Credits
- - - -
-
Equity in Earnings of Affiliates
- - - -
-
Other After Tax Income (Expense)
- - - -
-
Consolidated Net Income
(72.45M) (56.55M) 22.12M 26.76M
Minority Interest Expense
(14.78M) (16.14M) 5.49M 1.14M
Net Income
(57.67M) (40.42M) 16.63M 25.62M
Net Income Growth
-993.19% +29.91% +141.14% +54.09%
Net Margin Growth
-12.56% -10.41% +1.92% +2.30%
Extraordinaries & Discontinued Operations
- - - -
-
Discontinued Operations
- - - -
-
Net Income After Extraordinaries
(57.67M) (40.42M) 16.63M 25.62M
Preferred Dividends
- - - -
-
Net Income Available to Common
(57.67M) (40.42M) 16.63M 25.62M
EPS (Basic)
-1.3748 -0.8869 0.3135 0.4556
EPS (Basic) Growth
-871.59% +35.49% +135.35% +45.33%
Basic Shares Outstanding
41.94M 45.57M 53.04M 56.24M
EPS (Diluted)
-1.3748 -0.8869 0.3135 0.3855
EPS (Diluted) Growth
-640.33% +35.49% +135.35% +22.97%
Diluted Shares Outstanding
41.94M 45.57M 53.04M 66.79M
EBITDA
(34.86M) (32.01M) 61.67M 81.47M
EBITDA Growth
-671.87% +8.17% +292.64% +32.10%
EBITDA Margin
-7.59% -8.25% +7.13% +7.32%

Snapshot

Average Recommendation OVERWEIGHT Average Target Price 14.813
Number of Ratings 9 Current Quarters Estimate 0.293
FY Report Date 12 / 2026 Current Year's Estimate 1.41
Last Quarter’s Earnings 0.275 Median PE on CY Estimate N/A
Year Ago Earnings 0.39 Next Fiscal Year Estimate 1.166
Median PE on Next FY Estimate N/A

Earnings Per Share

This Quarter Next Quarter This Fiscal Next Fiscal
# of Estimates 9 6 9 9
Mean Estimate 0.29 0.25 1.41 1.17
High Estimates 0.36 0.28 1.53 1.30
Low Estimate 0.22 0.20 1.26 1.00
Coefficient of Variance 16.00 11.64 6.94 7.79

Analysts Recommendations

Current 1 Month Ago 3 Months Ago
BUY 6 6 6
OVERWEIGHT 0 0 0
HOLD 3 3 2
UNDERWEIGHT 0 0 0
SELL 0 0 0
MEAN Overweight Overweight Overweight

Insider Actions for Mediaalpha Inc - MAX

Date Name Shares Transaction Value
Oct 12, 2026 Steven M Yi See Remarks; Director 2,313,707 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $11.01 per share 25,473,914.07
Oct 12, 2026 Steven M Yi See Remarks; Director 2,315,740 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $10.04 per share 23,250,029.60
Oct 5, 2026 Tigran Sinanyan See Remarks 254,781 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $9.57 per share 2,438,254.17
Oct 5, 2026 Tigran Sinanyan See Remarks 255,869 Grant, award or other acq pursuant to Rule 16b-3(d) 0.00
Apr 16, 2026 Steven M Yi See Remarks; Director 3,007,247 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $9.68 per share 29,110,150.96
Apr 16, 2026 Keith Cramer Chief Revenue Officer 296,754 Open market or private sale of non-derivative or derivative security Non-derivative transaction at $9.68 per share 2,872,578.72
Nov 21, 2025 Patrick R. Thompson See Remarks 904,363 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 21, 2025 Patrick R. Thompson See Remarks 895,259 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $12.42 per share 11,119,116.78
Nov 21, 2025 Patrick R. Thompson See Remarks 890,893 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $12.42 per share 11,064,891.06
Nov 21, 2025 Patrick R. Thompson See Remarks 900,517 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $12.42 per share 11,184,421.14
Nov 21, 2025 Eugene Nonko Director 18,294 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 21, 2025 Eugene Nonko Director 1,127,848 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 21, 2025 Patrick R. Thompson See Remarks 882,560 Payment of exercise price or tax liability by delivering/withholding secs incident to the receipt/exercise/vesting pursuant to Rule 16b-3 Non-derivative transaction at $12.42 per share 10,961,395.20
Nov 21, 2025 Patrick R. Thompson See Remarks N/A Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 20, 2025 Amy Yeh Chief Technology Officer 43,229 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 20, 2025 Keith Cramer Chief Revenue Officer 192,697 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 20, 2025 Keith Cramer Chief Revenue Officer 197,169 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 20, 2025 Amy Yeh Chief Technology Officer 414,662 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 20, 2025 Keith Cramer Chief Revenue Officer 26,516 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00
Nov 20, 2025 Amy Yeh Chief Technology Officer 409,859 Exercise or conversion of derivative security exempted pursuant to Rule 16b-3 0.00

Mediaalpha Inc in the News