Caitlyn Jenner announced her bid for governor of California on Friday and simultaneously pressed the launch button on an online merchandise store where her supporters can find all of their "Caitlyn for California" political memorabilia.
Jenner’s website features a collection of wine goblets, mugs, beverage coolers, hats, shirts, rally signs, yard signs and bumper stickers – each ranging from $15.00 to $36.00.
Part of Jenner’s campaign logo features the Olympian driving an old school drop-top convertible coupe as her dog rides shotgun.
"California" is penned in a cursive-style script, which is reminiscent of the standard issued state license plate, while "Caitlyn" is featured in a capitalized blue block font. There's also a yellow swirl and star-dotted "I" which appear to portray the consistent blue skies The Golden State is known for.
"I’m in! California is worth fighting for," Jenner tweeted on Friday. The reality star also filed paperwork to seek the governorship and has hired several well-known Republican operatives to guide her embarks on a political campaign.
"California has been my home for nearly 50 years. I came here because I knew that anyone, regardless of their background or station in life, could turn their dreams into reality," Jenner wrote in her announcement.
"But for the past decade, we have seen the glimmer of the Golden State reduced by one-party rule that places politics over progress and special interests over people. Sacramento needs an honest leader with a clear vision."
She also touted that she's "a proven winner and the only outsider who can put an end to Gavin Newsom's disastrous time as governor."