David Spector

John Immesoete, who helped create Bud Light's Real Men of Genius campaign, releases documentary examining how the Dylan Mulvaney fiasco damaged the beer brand.

Larry Bodner says Unilever neutered Dollar Shave Club's brand voice, and the CEO now works to bring back the razor company's original irreverent marketing style.

The restaurant chain halted remodeling plans at 660 locations following fierce criticism from customers who opposed the modern interior changes and new logo design.

Cracker Barrel's updated logo and store interior design generated widespread social media criticism from customers who felt the changes destroyed the chain's appeal.

Steak 'n Shake attacked Cracker Barrel on social media over a controversial rebranding that eliminated its iconic logo, sparking a corporate feud with the activist investor.

Cracker Barrel eliminated its Pride page and LGBTQ business groups after facing scrutiny, marking a shift from previous pro-LGBT stances.

Cracker Barrel has quietly removed the Pride page from the company's website after facing heavy public backlash over its rebranding efforts.

Steak 'n Shake launches social media campaign against Cracker Barrel with MAGA-style hats calling for CEO firing amid rebranding backlash from customers.

New lawsuit accuses Amazon of 'bait and switch' tactics by selling movie licenses as purchases while failing to disclose content can vanish at any time.