Xerox (NYSE:XRX) has acquired digital document solutions supplier U.K. Concept Group for an undisclosed amount in an effort to expand its reach in Europe's small and medium-sized business market.
With more than 50 salespeople, Concept, which operates nine locations throughout the U.K., provides document imaging solutions and technical service to more than 3,000 customers from Aberdeen to London. Its staff will immediately start selling Xerox’s full range of products and services.
Xerox, which has expanded its distribution to the European small business market over the last three years through acquisitions, said channel expansion continues to be a key aspect of its strategy.
“With Concept Group, we significantly increase our presence across the U.S., bringing the right talent, the right coverage and the right positioning to this vital marketing,” Xerox president of indirect channels group, Douraid Zaghouani, said in a statement.
Concept Group will operate as a whole-owned subsidiary of Xerox. The company’s founder, Colin Paterson, will continue to lead the group at its headquarters in Livingston, reporting directly to Zaghouani.
Xerox, based in Norwalk, C.T., currently employs more than 4,700 people in the U.K.