Why Did TiVo Inc. Stock Jump 13% in March?

Speculation that TiVo might be acquired by Rovi sent shares in the former, which makes set-top digital video recorders (DVRs), moving in the right direction last month.

Source: YCharts.com

What: Multiple media reports that the two companies were talking pushed TiVo shares out of the general malaise they had been in for not just March, but really the entire year. After closing at $8.39 on Feb. 29, TiVo shares finished the month at $9.51, a 13.34% increase, according to data provided by S&P Global Market Intelligence.

So what: TiVo and Rovi are in complementary businesses and the two companies appear to be a good match. Fellow Fool Dan Caplinger explained how the two brands would work well together in a piece written at the time the rumors broke:

The potential acquisition also comes at a time when the Federal Communications Commission (FCC) has moved toward opening up the set-top box market. That may increase TiVo's value as it's really the only player in the space already operating in competition with the major cable providers.

Now what: So far this is all speculation and it's never wise to invest based on hopes for a merger or acquisition. A deal makes sense and it seems pretty clear the two companies are talking, but it's a long road from that to an actual deal. If an acquisition or a merger moves forward, then this stock increase should stick because Rovi would likely pay some premium over market in order to buy the company. But, if this turns out to be talk with no action, then these gains will fade over time as hope for a deal dims.

The article Why Did TiVo Inc. Stock Jump 13% in March? originally appeared on Fool.com.

Daniel Kline has no position in any stocks mentioned. Many years ago his TiVo decided to record The Flintstones because he set it to tape The Simpsons. The Motley Fool has no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.