Whole Foods Selects Nielsen To Map Customer Grocery Preferences

Whole Foods Market Inc. said Tuesday that it has partnered with Nielsen Holdings PLC to collect point-of-sale data, consumer insights and industry metrics to map its product categories based on customer preferences. Whole Foods and its suppliers will use the information in its product development efforts and to help stay on top of trends and consumer habits. Whole Foods shares are down 0.3% in Tuesday trading and Nielsen Holdings is up 0.9%. Whole Foods stock is down 22.8% for the past year while the S&P 500 is down 3.9% for the same period.