What Do Customers Want in Life Insurance?

MarketsETF Trends

This article was originally published on ETFTrends.com.

By Tony Vidler via Iris.xyz One of the questions that continually vexes professionals is “what do customers want?” In the life insurance area of financial services the answer is even tougher to find than usual, because insurance is for virtually all consumers an absolute grudge purchase.  When we think about it logically every person who buys insurance (especially [...]

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