Two-thirds Of Retail Consumers Shop At Off-price Retailers, Says NPD Group

By Tonya GarciaMarketsMarketWatch Pulse

Two-thirds of retail shoppers are now heading to off-price price retailers, according to research by The NPD Group. Off-price outlets include Burlington Stores Inc. and T.J. Maxx, a TJX Cos. brand. These off-price consumers represent 75% of apparel purchases across all of retail, NPD said Thursday. Visits to off-price retailers increase 4% for the year ending Apirl 2016. For that same period, off-price retailers converted half of all shopping visits to their brick-and-mortar locations to a purchase.

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