Twitter Could Be Attractive Acquisition For Facebook, Google, Advisers Say
With Twitter Inc. trading below its IPO price, M&A advisory firm Magister Advisors say the social network may be an attractive acquisition target for Facebook , Google or a news organization. The site has been struggling with user growth and has failed to innovate to meet the market's expectations, the advisers say. "The business is still essentially an overwhelming firehose of crowdsourced data," the note says. The advisers say Twitter could still turn it around through monetization and new product features. But with a current market cap of $17.02 billion, they say it's no longer "too big to be acquired." Twitter shares were down 1% in mid-day trade Tuesday, taking it back below its IPO price after it opened at $26.27.
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