TubeMogul Stock Nearly Doubles on Adobe Acquisition

Image source: TubeMogul.

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What happened

Shares of ad software company TubeMogul (NASDAQ: TUBE) rocketed higher on Thursday following news that Adobe Systems (NASDAQ: ADBE) had agreed to acquire the company at a hefty premium. At 11:20 a.m. EST, TubeMogul stock was up 81%, while shares of Adobe had slumped about 5%.

So what

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