Travel website TripAdvisor will no longer sell bookings to attractions where travelers can come in contact with captive wild animals or endangered species.
The policy announced Tuesday was made with input from animal welfare and conservation groups. It takes effect early in 2017.
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Massachusetts-based TripAdvisor said it applies to attractions including elephant rides, swim-with-the-dolphins programs, and tiger petting.
The policy has exemptions, including children's petting zoos, aquarium touch pools and other attractions where visitors are properly supervised.
The company will also start providing links on its site to bring users to educational research on animal welfare and conservation.
TripAdvisor President Stephen Kaufer said in a statement that the policy "is designed as a means to do our part in helping improve the health and safety standards of animals."