The Importance of Branding in an Investor’s Toolbox

MarketsETF Trends

This article was originally published on ETFTrends.com.

Companies know all too well about the importance a strong brand can bring in discerning themselves from market competition within their respective sectors as well as allowing current and prospective customers to identify their brand. However, research firm Brandometry published a white paper that underscores the importance of branding to not only companies and their customers, [...]

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