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The initiative allows customers to give their friends referral codes to get six months of free charging with the purchase of a Model S, Model X or Model 3, according to Tesla’s website. Participating drivers will then receive an award of their own, based on how many people they refer.
There will not be another referral system after this one ends, Musk said, because it’s “adding too much cost to the cars, especially Model 3.” Drivers must refer friends before Feb. 1 in order to qualify.
Tesla has looked to cut costs this year. In June, the electric-car maker announced it was cutting 9 percent of its employees across the country as part of an organizational restructuring aimed at reducing costs and boosting profits.
But last quarter, Tesla posted its first profit in more than five years, recording adjusted earnings per share of $2.90 on net income of $311.5 million. Musk had previously vowed to achieve sustainable profitability by the end of 2018.
In early January, however, Tesla’s fourth-quarter deliveries, which fell slightly short of expectations, disappointed investors.
And faced with the loss of a federal tax credit worth $7,500, the company slashed the price of all of its electric vehicle models by $2,000.