Retailer Target has cut its minimum online purchase to qualify for free shipping to $25 from $50.
The free shipping is available to all online orders coming from the continental U.S. or from military postal facilities. The company says handling fees may still apply to some orders.
The company began offering free shipping for Target.com orders worth $50 or more in June, and it offered free shipping on all items over the holiday shopping season. Target also provides free shipping on most online purchases for shoppers who participate in its REDcard loyalty program.
Shares of the Minneapolis-based retailer fell 7 cents to $76.80 in morning trading. Target stock set an all-time high of $77.75 in January.