Starbucks Corp. is launching the first Starbucks Green Apron Delivery service in the Empire State Building today. The pilot program, designed for densely-populated urban areas, according to a statement, will allow the building's 12,000 workers to order select food and beverage items from a dedicated website. Orders will be delivered within 30 minutes to a designated area (reception, for instance) where the customer will meet them. Tourists and other visitors cannot use the service. The Empire State Building has 150 tenants spread across 75 floors. Starbucks stock is up 47.6% for the year-to-date. The S&P is down 2% for the same period.
Copyright © 2015 MarketWatch, Inc.