Some protesters pushing Colorado burrito chain Illegal Pete's to drop 'illegal' from its name

Associated Press

Some people are urging the Colorado burrito chain Illegal Pete's to change its name because of the way the word "illegal" has been used to describe immigrants.

The Coloradan (http://noconow.co/1wpoTne ) reports that about 30 people gathered in Fort Collins Wednesday to ask owner Pete Turner to change the name of the chain, which is about to open an outlet there.

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It's part of a bigger campaign nationally against what critics refer to as the "I-word." They think using the word to describe a person is dehumanizing.

Turner says the name is a reference to novel he read in college and refers only to him.

Those at the meeting likened the name to a racial slur used against African-Americans or hanging a Confederate flag in the restaurant's window.

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Information from: Fort Collins Coloradoan, http://www.coloradoan.com