Smart Beta ETFs Are Becoming a Household Name

This article was originally published on ETFTrends.com.

As the exchange traded fund community matures, more investors are branching out from traditional market cap-weighted index strategies, looking into smart beta or factor-based investments that incorporate more customized indexing methodologies to diversify their portfolios. “I think advisors, investors have become more comfortable with factor investing in general, and the virtue of multi-factor is to [...]

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