Netflix Is The Most-loved Brand Among Americans, Brits And Brazilians

Netflix Inc. is the most-loved brand across the U.S., U.K. and Brazil, according to The Love Index 2016, compiled by Accenture Interactive and the company's design unit, Fjord. Apple Inc. , Microsoft Corp. and Netflix are the most-loved brands in the U.S., according to the research. And consumer interactions with Netflix, FitBitInc. , Amazon.com Inc. , Apple and Facebook Inc. are setting benchmarks for brand experiences across other products and services in the U.S. Accenture Interactive and Fjord polled 26,000 people about 70 brands for the Love Index.