MSNBC on Monday launched a new online service featuring Web-only fare.
The channel, christened "Shift," combines live news and short documentaries with original shows that focus on sports, economics, politics and other topics.
One-hour programs include the Washington-oriented "The Briefing" with Luke Russert, "Krystal Clear," with Krystal Ball discussing women's issues and a look at the week in popular culture called "So Popular!"
The slate of programming runs Mondays through Fridays as a channel apart from the existing MSNBC.com.
Besides its role as an additional information resource, Shift is designed as a site for developing new series that might make their way to the MSNBC cable channel.
Shift follows last month's introduction of CBSN, a digital streaming network that features live, anchored coverage by CBS News each weekday.
MSNBC is a division of Comcast Corp.