More Affluent Consumers Will Shop On Black Friday And Cyber Monday, Report Says

By MarketWatch Pulse

Nearly half of U.S. shoppers will buy something on Black Friday and Cyber Monday, according to the American Express Spending and Saving Tracker. The credit card issuer, which polled more than 1,500 Americans in late September, said 56% of shoppers earning $100,000 or more annually will make purchases on those days, up from 46% last year. Consumers will spend $584 on average, up 17% from last year; more than half of Black Friday shoppers (55%) said they will shop between midnight and 7 a.m., with 58% saying they would use a smartphone when holiday shopping, up from 49% in 2014.

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