It's no secret that Twitter is struggling to grow its user base. Indeed, the social network's number of users declined from 307 million to 305 million between Q3 and Q4 when excluding the company's SMS Fast Followers, or lower-value users who access the service through text messaging primarily on feature phones. Meanwhile, Facebook's user growth is thriving. What advice would Facebook give to Twitter about the smaller social network's user growth problem?
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This week we found out exactly what Facebook would say -- straight from the mouth of Facebook CEO Mark Zuckerberg.
Mark Zuckerberg at Facebook's "townhall" in Berlin. Image source: Facebook.
Facebook to Twitter: Make it easier to keep up with public figures "Considering the current state of Twitter, if you were the CEO of Twitter, what would you do right now?" asked an audience member during Mark Zuckerberg's "town hall" question-and-answer session in Berlin, Germany, this week.
Seeming a bit startled by the question and initially stumbling with words and chuckling, Zuckerberg gathered himself and proceeded to give his best answer:
Facebook Live makes it easier for users to connect with public figures. Image source: Facebook.
Finally, Zuckerberg summed up his advice as distinctly as possible:
One of the examples Zuckerberg cited as a way Facebook is making it easier for people to follow public figures is with its Facebook Live, which enables users to broadcast live on Facebook. Illustrating the company's commitment to the feature, the company announced this week that Facebook Live is going to start rolling out to Android devices next week, beginning in the U.S. and coming to more countries "soon."
Periscope live broadcasts are now viewable directly in Twitter. Image source: Twitter.
Like Facebook, Twitter is also making live streaming on its platform easier. It recently enabled its live Periscope streaming to be viewable within Twitter, similar to Facebook Live. Periscope could be a particularly useful tool for the company as the smaller social network attempts to make it easier for users to connect and follow public figures.
Considering Facebook is successfully growing not just Facebook, but also Instagram, WhatsApp, Messenger, and Groups, too, Twitter would probably be wise to listen to Zuckerberg's advice. While Twitter is already moving in this direction, this area is probably worth even more emphasis if Zuckerberg says it is; he knows a thing or two from his experience with growing the world's largest social network.
The article Mark Zuckerberg Has a Tip for Twitter, Inc. originally appeared on Fool.com.
Daniel Sparks has no position in any stocks mentioned. The Motley Fool owns shares of and recommends Facebook and Twitter. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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