Photos on Instagram no longer have to be square, the photo-sharing platform said Thursday. For the first time, the app will allow users to share photos and videos in portrait and landscape formats as well as in square sizes. While acknowledging that the square format is part of the company's identity, Instagram said it was making the changes based on user frustration. "It turns out that nearly one in five photos or videos people post aren't in the square format, and we know that it hasn't been easy to share this type of content on Instagram," the company said in a blog post. Additionally, all filters on the app will work for both photos and videos.
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