Nail salons, mosques and bars are just a few of the places where the pitch for health care coverage can be heard.
Continue Reading Below
As the second sign-up period under President Barack Obama's health care law begins Saturday, advocates are employing new tactics and expanding old ones to reach people who need insurance.
The HealthCare.gov website where people can search for coverage appeared to functioning midday Saturday.
The Obama administration aims to have 9.1 million paying customers enrolled in 2015.
Some groups are targeting populations they believe were missed during the last enrollment. For example, in Philadelphia, an Enroll America organizer pops in and out of eateries and bars to talk to service industry workers. A northeast Ohio group plans to host information sessions with salon owners and their employees to help enroll Asian-Americans in coverage.