Hasbro to hold first-ever convention for company's brands

IndustriesAssociated Press

From G.I. Joe to My Little Pony, toy maker Hasbro says it's holding the first-ever convention to bring all of its brands together.

The Pawtucket, Rhode Island-based company says its HASCON family and fan event will be held in Providence in September. Tickets went on sale this week.

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Among those scheduled to participate are 94-year-old Spider-Man co-creator Stan Lee, YouTube stars Dude Perfect, actors who have voiced Transformers and My Little Pony cartoons and Candace Payne, who became a social media sensation with a Facebook video of herself in a Hasbro-made Chewbacca mask.

The toy company has been venturing more into the entertainment industry in recent years, capitalizing on brands such as Transformers, G.I. Joe., Monopoly and Magic: The Gathering to move into films, TV and video games.