GoPro has signed a deal with the NHL to bring its wearable cameras closer to the action on the ice and let viewers see games from the perspective of players and referees.
It's the company's first such deal with a major professional sports league. While GoPro would not comment on whether other partnerships are in the works, they would make sense.
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As part of the NHL deal, footage from GoPro cameras on players, referees and placed around the rink will be shown as part of the live broadcast of this weekend's All-Star events.
Later, prerecorded footage from the players will be incorporated into TV broadcasts of hockey games.