Google joins $1T club

Apple and Microsoft are the only other members of the exclusive group

Google-parent Alphabet has become the newest member of the four-comma club, boasting a market value higher than $1 trillion.

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The company, which is slated to report earnings for the last three months of 2019 on Feb. 3, joins Apple and Microsoft as the only U.S. companies with a 12-digit market value.

TickerSecurityLastChangeChange %
GOOGLALPHABET INC.1,606.66+20.67+1.30%
AAPLAPPLE INC.115.75-1.12-0.96%
MSFTMICROSOFT CORP.214.89+0.09+0.04%

“Given ramping ad product, improving competitiveness in the cloud business, expanded share buyback, and the potential for more shareholder-friendly activity, we believe Alphabet trades too cheaply," Deutsche Bank analyst Lloyd Walmsley wrote in a note sent to clients on Monday. He raised his price target to $1,735 a share, up from $1,550, and maintained his “buy” rating.


Alphabet shares climbed 28.1 percent last year, on par with the broader S&P 500, as the company’s Google unit positioned itself to command 73 percent of the U.S. ad market for internet searches and 31 percent of digital ad dollars worldwide, according to eMarketer.

Google has navigated the regulatory waters somewhat better than other U.S. tech giants, including Amazon and Facebook, though not altogether without problems. Regulators launched an investigation into Google’s advertising business in September and the probe was expanded into the company’s search and Android segments in November.

The Mountain View, Calif.-based firm's value places it in rarefied territory. Apple became the first U.S. company to cross the $1 trillion plateau on Aug. 2, 2018. A month later, Amazon joined the club on an intraday basis, but was unable to close above the mark. Microsoft first reached the level on April 25, 2019.

Wall Street analysts surveyed by Refinitiv expect Alphabet to report adjusted earnings of $12.53 a share on revenue of $46.9 billion for the fourth quarter.


Its shares gained 8.3 percent this year through Monday, outperforming the S&P 500’s 2.5 percent gain.