French advertising group Publicis says it's agreed a $3.7 billion deal to buy Boston-based marketing, communications and consulting firm Sapient.
Publicis says in a statement Monday that once completed, the all-cash takeover will boost its digital and interactive services business to half of the group's total, and lead to higher revenue growth.
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The deal comes six months after the collapse of Publicis' $35 billion merger with Omnicom Group, which had been touted as creating the world's largest advertising firm.
Paris-based Publicis runs its namesake agency as well as Leo Burnett Worldwide, Saatchi & Saatchi and DigitasLBi.
Sapient employs 13,000 people at 37 locations around the world. It reported $1.36 billion in revenue for the 12 months to June 30, 2014.