Five Questions: An Academic Look at Factors with Lu Zhang

MarketsETF Trends

This article was originally published on ETFTrends.com.

One of the major challenges that the finance community has faced over the years is how to explain what drives stock returns over time. If the market is efficient, then the only way to generate excess returns is to take more risk. But risk only makes sense to take if you get compensated for it. [...]

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