Coca-Cola Enterprises Aims To Cut Calories Per Liter By 10% By 2020

Coca-Cola Enteprises said Tuesday it is committing to reducing calories per liter across its portfolio by 10% by 2020, as part of a broader plan to address the growing obesity problem in the U.S. The bottling company will also encourage people to be more physically active, targeting three million people in the regions where it operates. It is aiming to halve its carbon footprint by 2020 with measures including using more renewable materials. "If we want to build a long-term sustainable business, there's no room for complacency and these ambitious targets reflect our desire to take a lead in our industry when it comes to sustainability," Chief Executive John Brock said in a statement. Shares were not yet active in premarket trade, but are down 2.9% in the year so far, while the S&P 500 has gained 1%.