A few hours after General Motors regional manager Rikk Wilde (WILD-eee) committed a major-league blunder on national television, the dreaded call came from his boss.
But instead of a lecture, Wilde got support from Chevrolet chief Brian Sweeney.
He still has a job, even though he nervously stumbled his way through presenting pickup truck keys to the World Series MVP. And a GM spokesman says Sweeney gave him a pep talk about helping dealers close out a strong sales month.
Wilde's presentation was ridiculed on social media early Thursday after he said the truck had "technology and stuff." But GM is now trying to capitalize on his gaffe. It's using the phrase in promotions about the new Chevy Colorado, which is just arriving at dealers.