Bon Jovi joins middle-class advocacy group led by potential New Jersey gubernatorial hopeful

New Jersey rocker Jon Bon Jovi is lending his name to a middle-class advocacy group led by a potential gubernatorial hopeful.

Philip Murphy announced the launch Monday of New Start New Jersey, a group that seeks to influence policy to strengthen New Jersey's middle class. Murphy is a former ambassador to Germany and worked for Goldman Sachs for 20 years. Murphy has said he's considering running for governor.

Former governors Brendan Byrne and Tom Kean were among those attending the event staged at the New Jersey Institute of Technology.

Murphy says three-quarters of New Jersey residents consider themselves middle-class. But a survey his group conducted found that two-thirds of them feel they are just getting by, while 9 percent feel they're falling behind.