‘Black Panther’: Hasbro was ‘excited’ before box office hit

"Black Panther" has historic opening weekend

National Association of Theater Owners CEO John Fithian on the success of the movie "Black Panther."

Disappointed by fourth-quarter sales of toys related to the Star Wars movies, Hasbro (NASDAQ:HAS) has high hopes for tie-ins to the Marvel movies from Walt Disney Co. (NYSE:DIS) including “Black Panther,” which dominated the box office this weekend with sales of $192 million.

Continue Reading Below

“We’re very excited about Black Panther,” Hasbro CEO Brian Goldner said Feb. 7 on a conference call explaining earnings, according to a Seeking Alpha transcript. “The global excitement around that brand is palpable. And we're very excited to add that to the already powerful line-up from Marvel that's coming for 2018.”

“Black Panther” blew past expectations to become the fifth-highest-grossing debut ever, not adjusting for inflation, following only "Star Wars: The Force Awakens," ''Star Wars: The Last Jedi," ''Jurassic World" and "The Avengers."

A couple of weeks before the Toy Fair trade show at New York’s Javits Center, which ends Tuesday, Hasbro revealed that a Black Panther helmet for adults will be available this fall for $100, Nerdist.com reported. Available now is an array of toys including a Black Panther “slash-and-strike” action figure for $29.99 and a Black Panther mask with light effects for $19.99.

“In partnership [with] Disney, Hasbro has created a movie-inspired toy line that brings the incredible Black Panther story to life,” Nicole Agnello, a spokeswoman at Hasbro, told FOX Business in an emailed response to questions.

Hasbro reported that fourth-quarter revenue dropped 2.1% to $1.6 billion, citing the gap between a September merchandising event and the December release of “Star Wars: Episode VIII The Last Jedi.”  Earnings for Hasbro, excluding the effect of the U.S. tax overhaul, of $2.30 per share beat the $1.80 consensus estimate of analysts surveyed by Thomson Reuters.

The stock of Hasbro has more than doubled in the past five years to almost $99 per share, while shares of rival toymaker Mattel (NASDAQ:MAT) have lost more than half their value during that time. The Wall Street Journal reported last November that Hasbro had made a takeover offer for Mattel.

Here are some other Hasbro toys related to the “Black Panther” movie:

1. Marvel Black Panther Nerf Vibranium Strike Gauntlet. It’s shaped like the head of the Black Panther and has two Nerf projectiles to fire. $20

2. Marvel Black Panther 2-in-1 panther jet vehicle. Six-inch scale figures (not included) can drive the vehicle into action or fly into battle. $19.99

3. Nakia 6-inch action figure. She‘s an undercover spy and ex-lover of  T'Challa (the Black Panther). The action figure comes with two accessories. $19.99

4. Black Panther slash claw. Kids (or adults) can pretend to slash at adversaries just like the Black Panther. $9.99

5. N'Jadaka/Erik "Killmonger" Stevens 6-inch action figure. T'Challa’s antagonist comes with five accessories including a pair of snap-on claws. $9.99

What do you think?

Click the button below to comment on this article.