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At the same time, Avon CEO Jan Zijderveld will step down as chief executive officer, handing leadership to Natura & Co. Executive Chairman Roberto Marques.
In his nearly two years at Avon's helm, Zijderveld was instrumental in turning Avon into a digital beauty company by modernizing its model.
He came on board in February 2018 after a 30-year career as an executive at Unilever.
Joining a group that includes Natura, The Body Shop and Aesop, Avon will become part of the world's fourth-biggest pure-play beauty company.