The family of Arkansas football legend Frank Broyles says a proposal to establish a right of publicity in Arkansas would prevent businesses from using his name to sell their goods.
The 90-year-old coach's relatives are working with two northwest Arkansas lawmakers to support the bill. Some experts warn that such laws can invite lawsuits and restrict free speech.
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Broyles' son Hank says that the family doesn't want to market him, but wants to protect his rights after his death.
If approved, Arkansas would join about 20 states that have established publicity rights laws.
But one bill sponsor said he's already heard from representatives of the film and video-game industries who were concerned that they might be sued by people depicted in their products.