Apple Says Watch Demand Exceeding Supply

Apple Inc. CEO Tim Cook said demand for Apple Watch is exceeding available supply, shedding light on why so many pre-order deliveries have been pushed back to May or later. "We are working hard to remedy that," Cook said on a conference call after the company reported better-than-expected second-quarter earnings. Apple has made progress over the last week or so, Cook said, pointing to how Apple upped a large number of deliveries to April 24 from May last Wednesday before the device's official launch. While Apple has not yet expanded on sales for the watch, Cook said a bright spot so far has been the number of apps available on Apple Watch. The company was internally hoping to launch with 1,000 apps, the same number that launched with the iPad in 2010. The Watch currently has 3,500 apps available for download. Cook said reaction from customers has been "overwhelmingly positive."