A federal appeals court says many advertising claims for POM Wonderful juice were deceptive in asserting that it curbs the risk of heart disease, prostate cancer and erectile dysfunction and is clinically proven to work.
In a 3-0 decision, the U.S. Court of Appeals for the District of Columbia Circuit upholds the conclusion that many of POM's ads made misleading or false claims. The conclusion was reached by the Federal Trade Commission.
The ads appeared in national publications, on Internet sites, bus stops, billboards, newsletters and on tags attached to the products.
POM Wonderful LLC produces a number of pomegranate-based products.