Amazon Stocks History: The Importance of Patience has an impressive stock price history -- perhaps one of the greatest over the past two decades. After accounting for three stock splits, Amazon's shares have advanced from $1.50 in May 1997 to over $700 today -- a 46,500% return!

AMZN data by YCharts

But you'd be hard-pressed to find anyone -- outside of founder/CEO Jeff Bezos -- who has been able to hold onto their shares for the entire ride. That's because the stock has had its fair share of massive sell-offs.

Consider what it would have been like -- emotionally -- to not sell during the following periods.

Time Period




April 1999-Aug. 1999




Dec. 1999-Sept. 2001




Oct. 2003-Aug. 2006




Dec. 2007-Nov. 2008




Data Source: Google Finance

While the 94% drop correlating to the dot-com bust looks painful, it's important to remember that Amazon was hardly alone in tumbling during the period. What -- to me -- seems particularly impressive would be if someone had held onto shares of Amazon during the 35-month period starting in 2003. It could not have been fun to see a stock in ones portfolio losing value over such a long stretch.

AMZN data by YCharts

Insights from someone who did hold that entire time

Here at The Motley Fool, we are lucky enough to have someone who has held Amazon through all of the aforementioned ups and downs: co-founder and Chief Rule Breaker David Gardner. He recommended and purchased shares way back on Sept. 9, 1997 for a split-adjusted $3.19. The initial $11,000 investment should be worth over $2.4 million today!

But as we know, it wasn't easy. At one point, David's investment had gone from a 30-bagger to a 2-bagger. Most would be phenomenally disappointed by such a turn of events. But here's why David says he was able to hold while others sold:

And therein lie many of the most important lessons any investor can learn: Invest in businesses, not stocks; keep holding them so long as the business -- not the stock -- continues performing in accordance to what you're comfortable with; be patient and steady.

Back in 2013, we made a big deal of David's original recommendation reaching 100-bagger status. In other words, his $11,000 investment grew to $1.1 million. What hasn't been talked about nearly enough is the fact that in less than three years more, it's already become a 222-bagger!

If Amazon ever hits $960.19 per share, you'll be reading about a 300-bagger; that's an accomplishment that you might only see once or twice during your life.

The article Amazon Stocks History: The Importance of Patience originally appeared on

Brian Stoffel owns shares of The Motley Fool owns shares of and recommends Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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