Pro football pays the bills in prime-time television.
NBC's "Sunday Night Football" charges $627,300 for a 30-second advertisement, more than any other program in prime-time broadcast television. That's according to a survey by the trade publication Advertising Age. CBS' Thursday football telecast, being shown this fall for the first time, is second at $483,333.
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Television's top-rated comedy, "The Big Bang Theory," is the scripted show with the priciest ads. The top drama is NBC's "The Black List."
Advertisers pay a premium for younger audiences, which is why CBS' "NCIS" didn't make Ad Age's top 10.