5 Things Under Armour, Inc. Management Wants You to Know

By Steve SymingtonMarketsFool.com

When Under Armour (NYSE: UA)(NYSE: UA-C) released second-quarter 2016 results a little over a month ago, the athletic apparel and footwear specialist impressively marked its 25th consecutive quarter of achieving at least 20% top-line growth. But that was little consolation for our impatient market, which lamented the company's expectation for falling profits as it continues to invest in growing the business, and as it works to navigate the impact of Sports Authority's recent bankruptcy liquidation.

To that end, there is much more going on behind the scenes at Under Armour. And I think investors would be wise to look past the headline numbers to better understand exactly what's driving Under Armour's business today. Now that the dust has settled from earnings, one of the best ways to do so is by digging deeper into Under Armour's subsequent earnings conference calls. Here are five of the most important points Under Armour management discussed during the most recent call.

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1. The purpose of Under Armour Sportswear

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Recall that this past June, Under Armour revealed that it's targeting a fall 2016 launch for its new UAS (Under Armour Sportswear) brand. And later during the Q&A portion of this quarter's call, Plank noted that Under Armour's two primary competitors claim that sportswear represents between 20% and 30% their businesses, which collectively translates to around $50 billion in annual sportswear revenue. As such -- and keeping in mind that Under Armour has yet to formally enter the style-centric sportswear industry -- Plank believes that sportswear represents a roughly $15 billion incremental market opportunity for Under Armour.

2. An exciting new partnership

The Kohl's deal will obviously help offset the bankruptcy of Sports Authority, which was responsible for an impairment charge of $23 million during Under Armour's second quarter. But perhaps more importantly is the fact that, as Plank points out, the majority of Kohl's customers are women. And Plank has repeatedly stated that one of Under Armour's top priorities is to grow its women's business as large as or larger than its core men's business. In any case, Under Armour is obviously happy to extend its reach to include one of the nation's largest clothing retailers.

3. The (less tangible) benefits of Connected Fitness

For perspective, Under Armour's Connected Fitness community -- that is, users of its various fitness and health-related apps -- had reached more than 175 million registered users as of last quarter's call, with over 100,000 more users signing up each day. It should come as no surprise, then, that Connected Fitness revenue climbed an impressive 73% year over year in Q2, to $23 million.

But Plank's comments bring up another point: that Under Armour is also working hard to benefit from Connected Fitness in much less tangible ways, including using its user base to more effectively tailor communications and content, and to personalize information to ensure that the Under Armour brand is that much more entrenched in consumers' lives.

4. On the drivers of Under Armour's shoe business

As it stands, Under Armour's footwear revenue climbed 58% year over year last quarter, to $243 million. And that growth was largely driven by the Curry signature basketball line, but also through strong gains in running and cleated products. Nonetheless, with Curry on a campaign to raise awareness for the Under Armour brand in China last week, and with his Curry 3 line set to arrive before the end of the year, it would be shocking if Under Armour isn't able to at least sustain this torrid pace of footwear growth in the coming quarters.

5. On gross margin going forward

Finally, Molloy offered this clarification when an analyst asked him during the call about the implications of guidance on Under Armour's expected gross margin to close the year -- namely, that Under Armour's outlook indicates an inflection in gross margin (for the better) as it enters 2017. And to be fair, footwear tends to carry lower gross margin than Under Armour's lucrative core apparel segment. And it will take continued aggressive investments to sustain international growth -- revenue from which increased 68% year over year last quarter but still represented only 15% of total sales -- as Under Armour works to build new distribution partnerships, secure raw materials, and build new direct-to-consumer outlets overseas. But according to Molloy, we should see margins improve as 2016 comes to a close -- even if those improvements represent a temporary reprieve, given Under Armour's longer-term plans to grow its footwear segment and international expansion.

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Steve Symington owns shares of Under Armour (A Shares) and Under Armour (C Shares). The Motley Fool owns shares of and recommends Under Armour (A Shares) and Under Armour (C Shares). Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.