Super Bowl rings: Fun facts on cost, history and more

Each set costs roughly $5M

When the final seconds of Super Bowl LIV tick off the clock and either the San Francisco 49ers or the Kansas City Chiefs is crowned league champion, the process of creating their customized championship rings will begin.

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The NFL traditionally covers the cost of roughly 150 rings for the championship team, which are rewarded to players, coaches, executives and others at the winning team’s discretion. Each set of Super Bowl rings is valued at roughly $5 million, though the team’s preferred design factors into the final cost.

The process of designing, manufacturing and distributing Super Bowl rings takes about four months, according to Jostens, the Minnesota-based jewelry company that has crafted 35 of the 53 sets of existing rings. Winning teams are heavily involved in the design process.

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Jostens

“Our main objective in designing with the team is to capture the story of the season,” Jostens told FOX Business. 

For decades, Super Bowl rings were primarily crafted using gold and diamonds. The 2010 Green Bay Packers were the first time to deviate from that formula, opting instead for a ring set in platinum.

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Last year’s Super Bowl champions, the New England Patriots, opted for rings crafted in 10-karat gold, with more than 400 diamonds and 20 blue sapphires per ring. The design ranked as the largest Super Bowl ring in history, according to Jostens.

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“Jostens has been honored to partner with the New England Patriots to create their five previous Super Bowl Rings, and we’re honored to do so again with their sixth,” said Chris Poitras, vice president and chief operating officer of Jostens professional sports division. “The Patriots have built a legacy of excellence that we’ve been proud to support through remarkable championship rings like their latest; the largest ring ever created in Super Bowl history.”

Jostens

The largest Super Bowl ring ever constructed belongs to William “The Refrigerator” Perry of the 1985 Chicago Bears. His size 25 band was so large that it required multiple machines to construct, Jostens said.

Super Bowl LIV kicks off on Sunday, Feb. 2 at 6:30 p.m. ET.

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