The new 2021 Ram 1500 TRX is the most powerful light duty pickup ever. It can also be the most expensive.
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The high performance off-roader is powered by a 702 hp version of Fiat Chrysler’s ‘Hellcat’ V8, which was originally launched in the 2015 Dodge Challenger SRT Hellcat muscle car.
The starting price for the crew cab TRX is $71,690, which is less than some other Hellcat-equipped models, including the $88,895 Jeep Grand Cherokee Trackhawk.
The TRX comes standard with four-wheel-drive, supersized tires and a computer-controlled suspension system designed to handle everything from rock crawling to 100 mph desert running, but there’s a long list of options and accessories that make it easy to jack up the price.
Check all of the boxes to add features like radar cruise control, a head-up display, heated leather seats, a 19-speaker audio system, carbon fiber trim and a bed-mounted spare tire carrier and you can max out the TRX at $100,585.
That will make it the first and only light duty pickup to break the six-figure barrier when it goes on sale late this year.
Ram hasn’t said how many it expects to sell, but Fiat Chrysler has been moving about 10,000 Hellcat-powered models across its brands annually since 2015 and is offering a limited run of 702 Launch Edition TRXs that start at $92,010.