Rolls-Royce's cars are about to get even quieter than they already are.
The ultra-luxury automaker has announced plans to launch its first all-electric model in the fourth quarter of 2023 as it begins the transition toward becoming a zero- emissions brand by 2030.
The Spectre will be built on the same platform that underpins Rolls-Royce's current V12-powered lineup, which includes the Phantom, Ghost and Wraith.
"Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue," the company wrote in a release on the car that also mentions that founders Charles Royce and Sir Henry Rolls were interested in electric power a century ago but didn't think the technology was ready.
That was still true as recently as 2011 when Rolls-Royce demonstrated the electric 102EX concept, which had just a 100-mile range that was deemed unacceptable by customers.
Technical details for the Spectre have not been revealed, but images of a prototype appear to show a car based on the Rolls-Royce Wraith coupe covered in a camouflaging wrap imprinted with the phrase "when it does not exist design it."
As far as pricing is concerned, Rolls-Royce CEO Torsten Muller-Otvos told Varney & Co. that "when you ask for the price of Rolls-Royce you probably can't afford it," and said "it's a proper Rolls-Royce and will carry it proudly, a Rolls-Royce sticker price."