EIGHT, a light lager that features organic grains, antioxidant-rich Hallertau Taurus hops, no adjuncts or cheap fillers, and no sugars, offers delicious refreshment at just 90 calories and 2.6 grams of carbohydrates.
He'll be taking on more established rivals such as Anheuser-Bush, Molson-Coors and Sam Adams.
|TAP||MOLSON COORS BEVERAGE CO.||48.16||-0.22||-0.45%|
|SAM||BOSTON BEER CO. INC.||415.34||-5.92||-1.41%|
The beer was developed over the past two years in partnership with Oregon State University's Food, Science and Technology department and was aided by award-winning brewmaster Phil Leinhart, who has worked with Anheuser-Busch, Harpoon Brewery and Brewery Ommegang.
Former Brewery Ommegang president Doug Campbell joins Aikman as co-founder alongside Ruchi Desai, a seasoned business and operations leader, and Jake Duneier, an entrepreneur and brand strategist.
"EIGHT is for the drinker who consistently puts in the hard work. These folks, myself included, are conscious of what we put in our bodies, and options for a light, refreshing beer that’s brewed with organic ingredients are virtually nonexistent," Aikman said in a statement. "If EIGHT hits the market and offers drinkers an option they don’t need to make excuses to enjoy, that will be a huge win."
EIGHT will launch on draft in bars and restaurants in Aikman's home state of Texas in February and EIGHT siix-packs, 12-packs, and 19.2 ounce single-serve cans will arrive in retail locations across the state starting in March.