Despite elevated ticket prices, the demand for domestic flights modestly increased at the beginning of May, underscoring the "strong appetite" consumers still have for air travel, according to new Adobe Analytics data.
During the first 15 days of the month, bookings increased 2%, according to Adobe, which measures consumer transactions from six of the top 10 U.S. airlines and over 150 billion web visits.
|AAL||AMERICAN AIRLINES GROUP INC.||13.76||-0.15||-1.08%|
|DAL||DELTA AIR LINES INC.||40.35||+0.01||+0.02%|
|UAL||UNITED AIRLINES HOLDINGS INC.||40.97||-0.29||-0.70%|
|JBLU||JETBLUE AIRWAYS CORP.||5.41||-0.04||-0.73%|
|LUV||SOUTHWEST AIRLINES CO.||29.07||-0.08||-0.27%|
During that time frame, consumers spent $4 billion online for domestic flights, up 5% from the same time frame in April, according to Adobe.
Through the first 15 days of May, spending is up 24% compared to 2019 while bookings are only up 3%. This gap between actual spending and bookings "highlights the effects of persistently high prices," according to Adobe.
"In the first half of May, we see a modest uptick in demand for domestic flights as consumers shift some of their spending from goods to services," Adobe Digital Insights lead analyst Vivek Pandya said in a statement.
Pandya noted that since prices are still elevated, the data underscores "how strong the appetite has been for air travel."
In fact, demand for travel over the summer still remains strong. Flight bookings for travel across the nation between June and August are up 1% compared to this same point during 2019 while spending is up 9%.
Bozeman, Montana, which is 90 minutes from Yellowstone, is a top summer destination, followed by Kailua-Kona, Hawaii; Orlando, Florida; Lihue, Hawaii; and Kahului, Hawaii.