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Bezos was photographed off the coast of Spain wearing the swim trunks while on board fellow billionaire David Geffen’s $590 million yacht alongside his girlfriend Lauren Sanchez, supermodel Karlie Kloss and former Goldman Sachs CEO Lloyd Blankfein.
The octopus-print swimming trunks in question were part of a 2014 collection, yet the online frenzy caused by Bezos’ attire and its placement on the fashion website Lyst’s 10 hottest swimwear items forced Vilebrequin to bring them back.
“The frenzy around Jeff Bezos' shorts was so big that we have decided to bring back this Spring Summer 2014 print and relaunched a production in a very short period of time,” a Vilebrequin spokesperson told Business Insider.
The Washington Post owner and Amazon chief was spotted regularly in the now-notorious swim trunks, prompting his fans to scour the Internet for them.
Lyst reports that online shoppers searched for the octopus-print trunks over 4,000 times between April and June of this year, with Vilebrequin seeing a 105 percent increase in page views as well.
The swim trunks’ quick and massive spike in popularity put them on Lyst’s hottest menswear rankings, alongside such heavy hitters as Burberry’s train-ticket print-leather card case and Nike’s Air Jordan 1 Mid SE sneakers, according to Business Insider.
The trunks are currently being sold on both its European and U.S. websites.