While the Kansas City Chiefs and the San Francisco 49ers battle it out during the Super Bowl, pizza joints across the country will try to claim as many customers as possible on one of the biggest food-oriented days of the year.
Pizza Hut and Domino's both expect to sell millions of pies around the highly coveted Feb. 2 game, which airs on Fox.
Pizza Hut anticipates selling more than 1.5 million pizzas this year. Rival Domino's typically sells nearly 2 million pizzas on Super Bowl Sunday, an increase of about 40 percent from a typical Sunday, according to its website.
According to market research firm YouGov, 37 percent of Super Bowl viewers were estimated to eat pizza during last year's Super Bowl.
"Regardless of where our fans are experiencing Super Bowl LIV, we have our teams preparing nationwide to make sure the biggest day in football goes off without a hitch," said Nicolas Burquier, chief customer and operations officer at Pizza Hut.
A spokesperson for Domino's told FOX Business it received more than 1.14 million orders and sold more than 2 million pizzas last year.
Pizza Hut, a subsidiary of Yum! Brands, Inc., touted that it sold enough pizza to cover more than 41,000 football fields and served up 10 million ounces of cheese. Fifty percent of those orders came through the company's app and online at pizzahut.com.
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Little Caesars declined to say how many pizzas it expects to sell, but spokesperson Tina Orozco told FOX Business it is easily the busiest Sunday of the year.
"Logistically, we prepare by ordering in advance significantly more ingredients, boxes, etc than a typical week," Orozco said. "We then build a schedule to meet the higher demand the game brings."
Until a few weeks ago, Little Caesars was a carry-out only pizza chain. With the recent rollout of delivery nationwide via the company's app or website, they "expect to be busier than ever" Orozco said.
Papa John's did not immediately respond to FOX Business' request for comment.
The Associated Press contributed to this report.